Guest author - Julie Hirsch

An entrepreneur with values and purpose

An entrepreneur with values and purpose

In these challenging times, I find I’m constantly coming back to Kurt Vonnegut's quote: “We have to continually be jumping off cliffs and developing our wings on the way down.”

My startup journey - launching the world’s first 100% natural vitamin tea - has not always been graceful, and many times I have learned the detailed meaning of growing wings on the way down. But it has been an incredible adventure trying to prove that innovation based in ethical business is a winning combination, and it still keeps me going through the late nights and uncertain circumstances during Covid-19.