
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organisations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
by Simon Sinek
This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?

